Hue is an Analytics Workbench for lightweight self service BI.

Hue is a visual interface sitting between huge amount of data in Data Warehouses and advanced BI tools. It targets the Modern Data Analysts. Hue also democratizes access to data to normal users, similarly to what Excel did in the past century. It provides self service analytics so that the organizations become more data driven in a decentralized way.

The goal is not to provide the fanciest charts of statistics, but to let anybody leverage the data platform and and prepare the data for BI tools or answer basic business questions (e.g. how many visits do we get every day, how many sales orders did we get last week after our marketing campaign…).


For anybody who tried to get a competitive edge and find insights, these 3 challenges should sound familiar:

  1. Where is the data?

If it is already in a pipeline owned by the data team, the users can browse and search for datasets. Ad hoc data, can easily upload it, reference files in the cloud and in 2 steps get it in the system. Is there a traditional database pipeline to offload? Hue can help prototyping it in a a few clicks.

  1. How to query the data?

Most advanced users leverage the smart Query Editor and its assistant that bubbles-up the most essential features among the hundreds of possible choice and provides best in the world autocompletion and risk alerts that guide toward typing efficient queries.

Less technical users enjoy a set of discoverable canned queries and presentations that they can copy and adapt. No need to create tens of reports, as the dynamic dashboards and a query builder make it easy to surface the insights.

  1. What can I do with the results?

Typically results can be visualized, quickly charted and then pasted into an application or a report. Popular options are downloads as Excel files, clipboard copy or export to dynamic dashboards for more interactive drill down. If the a similar question will come back in the future, save the query, share it or moved it to an official pipeline so that it surfaces in your favorite BI or ingest tools via the Scheduler. Group queries and visualizations together into solution apps.


Hue comes out of the box of the platform in a modern UI. Forget the technical hurdles, enable developers productivity to create optimized datasets for business users and let regular users find and answer questions by themselves.